“Twenty-eight years ago, a small group of community members had the dream of a children’s museum in Niantic, and they made that dream come true. The new logo represents exploration, discoveries, dreams, and the symbols of the village we call home. We really wanted the logo to be a love letter to our community.”
– John Burkhardt, Museum Board President

The Children’s Museum of Southeastern Connecticut has a new logo and a new name! Main Street’s home of learning through play will now be called the Niantic Children’s Museum.


After the Museum’s plans to renovate had to be put on hold due to the pandemic, the Board decided to move forward with the name and logo change.

“We had originally planned to unveil the logo when we announced this year’s plans for re-imagining the Museum,” said Museum Executive Director Holly Cheeseman. “But, like many other things in 2020, those plans had to change.”

The new name and logo developed from the museum’s strategic planning, which started in 2017. In addition to plans for expansion, renovations and new exhibits, the strategic planning team also came to the conclusion that the Museum would have a new name and a focus on what made the museum unique: the seaside community of Niantic.

The Museum held focus groups and surveyed its members, sponsors, community partners and more for the rebrand and strategic plan.

Designed in-house at the Museum, the new colorful logo features a child looking at the stars while sailing; the water’s waves form a scallop shell, the beloved symbol of Niantic.

The rebrand will roll out over the next couple of months. Other plans the museum developed while working in conjunction with the Boston Children’s Museum have been put on hold due to the pandemic.

To learn more about the Niantic Children’s Museum, visit NianticKids.org.

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