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20th Annual Niantic Holiday Stroll

November 25, 2023 @ 12:00 pm - 7:00 pm

Enjoy store specials, sales and giveaways while shopping local this Small Business Saturday from 12pm to 7pm. Stop by the Food Truck court to warm up with delicious bites. Go on the hunt for some mischievous elves in the shop windows with our Mermaid Elf Trail. (We hear they’ve dressed as mermaids to help blend in.) And more!

Download the Niantic Holiday Stroll Map & Guide for full details.

Stroll Schedule

All day
Store Specials & Shop Small Contest
Holiday Market at Elf Central
Mermaid Elf Scavenger Hunt

Complimentary Trolley

1pm & 3pm
Interactive Storytelling with East Lyme Public Library in the Arthur Murray Courtyard: Join library storytellers in the creative and energetic performance of classic tales about kindness and community with a local twist!

Cookie decorating at the Niantic Children’s Museum

Kids craft with Pinspiration & Santa Letter Writing with the East Lyme Public Trust at Elf Central

A Charlie Brown Christmas at Cafe SoL. Stop by to take a photo by Snoopy’s Dog House and watch the holiday classic on a giant inflatable screen. Photos with Snoopy at 2pm.
Food Trucks (See inside insert.)

Niantic Community Church’s Niantic Bay Bells bell choir performance in the Arthur Murray Courtyard.

April’s Balloon Creations at Smith’s Acres

White-Eyed Lizard Band with Special Guests at Pro Tek Auto
DJ and Reindeer Games at the Liberty Green
Dime Bank Coloring Contest at the Liberty Green

Chris & Pete’s Amusement’s Magical Strolling Elves sponsored by East Lyme Parks & Recreation
Hot Chocolate with the Niantic Rotary on the Liberty Green

EL Carolers performance sponsored by Seacoast Youth Chorale at the Arthur Murray Courtyard

Town tree lighting followed by the arrival of and visits with Santa & Mrs. Claus at the Niantic Liberty Green!


November 25, 2023
12:00 pm - 7:00 pm